TOKYO: Viber, the most commonly used Chat App for internet messaging and calls, has been bought by Japanese E-Commerce Giant, Rakuten Inc.
Operating with B2B2C E-commerce mode, Japanese giant intends to expand their products’ distribution worldwide, for which Viber will provide a distribution channel.
The official announcement of this acquisition was made in a news conference today, when Viber’s Founder and CEO Talmon Marco sold it for $900 million to Japanese billionaire Hiroshi Mikitani, Chairman and CEO of Rakuten Inc.
Rakuten Inc., which officially owns Viber now, has also in its plans to create a game platform on viber which will have 300 million users.
The owner of Rakuten believes that Viber will take his company to a high level because in future, E-commerce transactions will become much more communication based.
Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan.
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